I shared the images contained with this post on my art blog, which you can find here on Tumblr. But why I wanted to share them again on this blog was to say that looks really can be everything to a consumer.
About a month ago I changed my car insurance over to a San Francisco-based startup style insurance company called MetroMile. Essentially you pay per mile you drive, plus your base cost. For example, you pay $50 per month for your base cost, plus $0.05 per mile. Each month you’ll pay that base cost, plus the miles from the previous month. The best part is it works just like any other insurance and if I drive less I pay less, which has worked out so far.
Back to my point, though.
The company has a great marketing and design department. I say this because the packaging they wrap everything in, that includes the box, casing for their Metromile Pulse device, and the booklet were simple, well colored, and the whole thing flowed. Below are a few photos I took of what I was sent.
It also had their logo, and social branding on it without it be intrusive. It made me like a product that I had yet to try. It also made it a appear that the company knew what they were doing as far as running their business and yes marketing. A month and a half later and I still have the whole thing in my head and I like having them as my insurance company.
As I’ve mentioned before I work a retail, nine to five, job. I see it all the time at work. People will pass over packaging and design that doesn’t catch their eye or fancy them. I see people who stop or at least look at products that they don’t want or aren’t into.
A great example, one that I’m guilty of, is buying or at least wanting to buy a bottle of wine or alcohol because I like the label and or bottle design. I have a small collection of bottles that I bought simply because of that soul reason. Now that isn’t to say I didn’t drink the contents, typically I’m not a fan of alcohol fan. But I’m not going to just waste it, I’ll give it a try at the very least. One that I haven’t added to my collection is Segura Viudas Heredad Brut. A bottle like this would be a shame to purchase and not enjoy the contents. I may have to split the cost with a friend who would enjoy it, try a sip, and then just let him have the rest. When he’s done he can give me the bottle. I know that all sounds crazy, but it is what it is.
I am curious to know what you think about what I’ve said. Is packaging design that important? Thinking about things you buy, do you buy things that have better packaging than those that don’t?
*Note: I am in no way affiliated with MetroMile or Segura Viudas, nor is this in any way a sponsorship or paid posting for them and their brand. I’m simply an admirer of their branding.